The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.
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机译：Celebrating the CPC Centenary,Fulfilling the Shared Dream China Cultural Centers and China National Tourist Offices Abroad Launched Events to Celebrate The 100th Anniversary of the Founding of The Communist Party of China
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