Advertising specialty labs is the basis of cultivation of innovative talents, which has an alternative role with other teaching. However, the lack of awareness or error leads to its educational function not playing well. So, it is necessary to raise ideological understanding, to set up people-oriented idea really, to strengthen the team construction in the cultivation of its consciousness, to open laboratory in the student-centered idea.%广告学专业实验室是创新人才培养的基础，具有其他教学环节不可替代的作用，然而，由于认识上的不足或错误，导致其教育功能不能很好地发挥。为此，必须提高思想认识，真正树立以人为本的理念；以团队意识培养为核心，加强队伍建设；以学生为中心，开放实验室。
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