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大数据时代商业模式变革契机

         

摘要

大数据给传统零售业发展带来了契机,有助于传统零售业节约物流费用、创新商业决策和发现新的市场增长点。借鉴美国零售业的商业模式变革经验,中国传统零售业可以通过向顾客提供一揽子服务,进行线上线下运作,促进中小型店与网购终端的有机融合,整合供应链和外部资源,在竞争中赢得先机。%The development of e-commerce has brought impact to the traditional retail trade, while big data bring opportunity to the traditional retail business, which will be benefit for saving the traditional retail logistics cost, the innovation of business decisions and finding new market growth. The change of retail business models in America gives guidance to China retail industry, and the China traditional retail industry in future can provide a package of services to customers operates online and offline, promote the organic integration of small stores and online shopping terminal, and integrate supply chain and external resources in order to win in the fierce competition.

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