OBJECTIVE: To provide reference for improving rational drug use in the clinic continuously. METHODS: The characteristics and innovation of management and service in pharmacy practice were discussed under the new condition of medical reform. RESULTS & CONCLUSIONS: The characteristics and innovation of clinical pharmacy include pharmaceutical appraisal, clinical pharmacist training and work, medication consultation, patient pre-education and pharmaceutical clinical study, etc. The characteristics and innovation of pharmaceutical management include pharmaceutical risk management, real stock management, zero-stock management, etc. The characteristics and innovation of department contained performance management and quality control management. Under new condition of medical reform, hospital pharmacy practice should be innovated and developed with services model conversed and management concept changed to provide first-class professional pharmaceutical care for patients and clinical staff.%目的:为持续提升医院临床合理用药水平提供参考.方法:就新“医改”形势下我院医院药学实践中管理和服务的特色和创新进行探讨.结果与结论:临床药学特色和创新包括药事考核工作、临床药师培训和工作、用药咨询和患者床前教育、药物临床研究几个方面；药品管理特色和创新包括药品风险管理、实库存管理、零库存管理几个方面；科室管理特色和创新包括绩效管理、质控管理2个方面.在新“医改”形势下,医院药学实践应不断创新和发展,转变管理理念,转换服务模式,为患者、为临床医护人员提供一流的专业药学服务.
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