对中国A股上市公司2005-2015年样本的研究发现:其他条件不变的情况下,相对于成本领先战略企业,差异化战略企业的盈余持续性更低.进一步的研究发现,企业成长性与产权性质也会影响二者之间的关系,即竞争战略与盈余持续性的负相关关系在低成长性企业和非国有企业中更显著.研究结论表明,公司战略对企业财务报告具有显著影响,对于管理层以及投资者都具有重要的参考价值.%Based on the 2005-2015 sample of Chinese A-share listed companies,the study found that under the same conditions, the differentiated strategy companies have lower profitability than the cost-leading strategic enterprises. Further studies have found that the growth of companies and the nature of property rights can also affect the relationship between the two,that is,the negative relationship between competition strategy and the sustainability of earnings is even more pronounced in low-growth companies and non-state-owned enterprises. The research conclusions of this paper show that the company's strategy has a significant impact on corporate financial reporting, and has important reference value for management and investors.
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