The sports cultural undertakings of Shandong peninsula blue economic zone have good economic foundation ,but because of the existence of the economic gap between urban and rural areas ,it leads to big difference of urban and rural residents'sports consumption desire and de-mand .Annual embodied in rural residents sports consumption level .The proportion of people often take part in physical exercise are lower than that of urban residents .rural low utilization efficiency of the existing sports facilities ,lack of maintenance ,poor farmers to participate in sports activities of organization and management status ,physical activity is the villagers organ-ize more ,lack of corresponding professional organization and guidance .And given the limita-tions of rural productive labor and way of life ,and the structure of urban and rural dual sys-tem ,caused in the allocation of resources ,especially the funding support and facilities construc-tion and maintenance ,the construction of organization ,government spending on sports ,etc ., the differences between rural and urban areas ,rural sports development is far behind the city . Based on it ,the corresponding countermeasure is put forward .%山东半岛蓝色经济区体育文化事业有较好的经济基础支撑，但由于城乡经济差距的存在，导致城乡居民的体育消费欲望和需求呈现出较大差异；体现在农村居民年均体育消费水平、经常参加体育锻炼人口比例等均低于城镇居民，农村现有的体育场地设施利用效率低，缺少维护，农民参加体育活动的组织管理状况较差，体育活动多是村民自发组织，缺少相应的专业组织和指导。由于农村生产劳动和生活方式的局限性，以及城乡二元制的格局，造成在资源配置方面，特别是经费支持、场地设施建设和维护、基层组织建设、政府对体育的投入等方面，城乡之间差异较大，农村体育发展落后于城市体育。在此基础上提出了解决对策。
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