通过文献资料调研、专家访谈、实地考察和案例分析等研究方法，以国家推行自贸区战略，推动宏观经济转型以及国务院推动体育产业发展的新取向为基点，从体育产业特别是体育服务业集群发展和优化升级的视角出发，探究了区域体育服务业从萌芽到逐步发展壮大的过程、动因和趋势，分析了当前我国体育服务贸易的主要类型与状况，结合美国南佛罗里达州借力北美自由贸易区推进区域体育产业发展的实例，指出了借助自贸区在要素聚集和流动方面的政策优势，实现体育服务业快速发展的新策略。%Through using the method of literature review ,expert interview ,investigation and case analysis ,with the national implementation of the FTA strategy to promote the new new o‐rientation of macro economic transition and the State Council to promote the development of sports industry as the starting point ,from the sports industry especially the sports service in‐dustry cluster development and the optimization and upgrading of the view ,this paper system‐atically explores the sports service trade from germination to gradual development process ,the reason and trend growth ,analyzes the main types of current sports service trade of our country and the status ,examples of combined American South Florida borrows the North America free trade area ,promote the regional development of the sports industry ,points out that with the help of FTA in factor aggregation and flow of policy advantage ,realizes the new strategy for rapid development of sports service trade .
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