With the development and evolution of consumer culture, product meaning becomes a more and more important factor for consumers to choose what to buy in similar products. In view of the existing research for opportunity identification confined to user needs or technology development or both of the two factors, combined with the designer's guiding effect for product design innovation, the process of product design innovation front end opportunity identification was established, which was based on three factors like the product meaning, technology development and customer needs. The process of opportunity identification was as follows, the first step was to divide the user group by some standards, and then studying the user group needs respectively, choosing the key product technologies and analyzing their status, and analyzing product meaning influencing factors, according to the factors metioned above to identify the target user group and the product design objective for the group, the second step was to classify and arrange the target group needs, the key product technologies' status and product meaning expressions as the clues of product design innovation opportunity, the third step was to transform the opportunity clues which were classified and arranged in the previous step into innovation opportunities by using a variety of innovative tools and innovative thinking integration, and at last according to the con strains of the innovation opportunities which were obtained by the group needs, the key product technologies' status and product meaning clues, incorporating with the corporate philosophy, fund allocation and transfer and other factors, to choose couple of opportunities to be the opportunity program, which might be more suitable for the enterprise development. Finally, the opportunity identification for product design innovation front end process is verified by the example of the nail gun. The process has achieved the design-driven, the market-driven and technology-driven opportunity recognition, and it meets customer demand, adapts to the technology development and expresses the meaning of product at the same time, which provides solution for evolutionary and upgrade of products.%随着消费文化的发展和衍变,产品意义成为消费者购买产品的重要因素.针对现有研究局限于用户需求和技术发展,结合设计者的引导作用,提出基于产品意义、用户需求和技术发展的创新前端机会识别流程.通过划分用户群体,分别研究用户群需求、产品关键技术状态以及产品意义影响因素并确定设计目标,并将上述三方面整理归类为创新机会线索,利用多种创新工具和创新思维将整理归类的机会线索集成转换为创新机会;基于用户需求、产品意义、技术发展这三方面的约束及企业理念、资金等因素,选择更适合企业发展的几个机会点作为机会方案.最后通过射钉枪的机会识别过程,验证了该方法的可行性.该方法实现了设计驱动、市场驱动和技术驱动共同作用的机会识别,在满足用户需求、适应技术发展的同时表达了产品意义,为产品进化升级提供方案.
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