Objective To understand the public opinion of avian influenza A (H7N9)in China in 2013;to pro-vide scientific evidence to health authorities on risk communication of public health emergency.Methods Data were first collected using X-GOT system developed by the Tsinghua University and additionally supplemented using web search engines such as Baidu,Google,etc.News reports and articles posted online from March 30 to June 17,2013 were ana-lyzed.Results The progress of H7N9 public opinion has experienced three stages,including the outbreak,the develop-ment and the recession.Correspondingly,there were 9118,27 151,and 695 news reports published,respectively while 885 thousand,1857 thousand,and 27 thousand articles posted online,respectively.The trend of the public opinion was in accordance with the progress of H7N9 epidemic and the update of government press release.The focal points of the media were different compared with those of the internet.The top three focal points of the media were government strategies (18.0%),epidemic information (16.0%)and disease burden (14.0%).In comparison,the top three points of inter-net were health education (17.0%),correspondent evaluation (16.0%)and government strategies (14.0%).The key words during the study period included ‘Cases’,‘Epidemic control’, ‘variation’, ‘live-poultry market’, ‘virus tes-ting’,‘vaccine development’,‘human transmission’,and ‘the cost of treatment’.Conclusion Public opinion moni-toring became one of the important means for diseases prevention and control.Therefore,to promote the media in risk com-munication of public health emergency response,it is critical to establish effective mechanism of media communication,im-prove the capacity of media response,and direct public opinions in time.%目的：了解2013年人感染 H7N9禽流感疫情的媒体报道情况，为卫生行政部门开展突发公共卫生事件的风险沟通提供科学依据。方法用清华大学自主研发的 X-GOT 舆情系统进行数据智能抓取，并通过百度、谷歌等搜索引擎对数据进行补充，对2013年3月30日—6月17日监测到的媒体报道与网络发文进行分析。结果舆情爆发期、发展期、回落期的媒体报道数量分别为9118篇、27151篇、695篇；3个阶段网络发文数量分别为88．5万篇、185．7万篇、2．7万篇，舆情发展趋势与疫情变化趋势、政府新闻发布的节奏基本保持一致。媒体与网络关注的侧重点有所不同，媒体关注内容排在前三位的是政府举措（18．0％）、疫情信息（16．0％）、医疗负担（14．0％），网络舆论关注内容排在前三位的是健康科普（17．0％）、应对评价（16．0％）、政府举措（14．0％）。“病例”、“疫情防控”、“变异”、“活禽市场”、“病毒检测”、“疫苗研制”、“人传人”、“救治费用”是本次H7N9禽流感疫情的舆情热词。结论舆情监测是现代疾病预防控制工作的重要手段之一，建立有效的媒体沟通机制，提高应对媒体的能力，及时引导舆论，使媒体在突发公共卫生事件应对中发挥更好的传播作用。
展开▼
