道德许可源于美国社会歧视研究,最初用于解释人们在表达非歧视态度后却又发生歧视行为的“前后道德不一致”现象.后被拓展到亲社会行为和消费者行为研究领域.以2001 ～2015年间SSCI数据库中收录的54篇直接相关文献为对象,梳理了道德许可在上述3个领域的研究发展脉络,归纳其共同作用机制,讨论该理论的发展趋势及未来研究方向.%Moral license derived from the study of social discrimination in the United States,used to explain a moral inconsistency phenomenon that people taking discriminate action or expressing thought did not correspond with what they were permitted to do.Then it gradually expands to the fields of prosocial and consumer behavior.Based on the 54 related literatures during the period 2001 to 2015 in SSCI database,this paper presents the origin and development of moral license theory,including the theoretical basis,and we also discuss several remaining questions about the literature and propose avenues for future research.
展开▼
