Based on the analysis of the properties of the health spread, the author suggested that the public health communication activity should be evaluated because the public health communication activity is either communication activity or the health care activities, and both either comply with communication ethics or more cant go against medical ethics. The medical ethics experts should be the main body of the professional evaluation core team - as a spokesman of the social public - to make the value decide and moral decisions for the motivation and the results of public health communication activity according to four principle or the standard of medical ethics: no hurt, favorable, respect and justice.%在分析健康传播属性的基础上,认为大众健康传播活动既是传播活动,也是医疗保健活动,既要符合传播伦理,更不能违背医学伦理规范,必须进行医学伦理评价.应当由以医学伦理学专家为核心的专业评价队伍作为评价主体——社会公众的代言人,以不伤害、有利、尊重和公正四大医学伦理学原则为标准,对大众健康传播活动的动机和结果进行价值确定和道德决断.
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