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《文化与宗教研究：英文版》
>The Asian Dimension Reflection of Hofstede’s Cultural Theory—Based on the Consumption Cognitive Characteristics of Chinese Post-90s College Students
The Asian Dimension Reflection of Hofstede’s Cultural Theory—Based on the Consumption Cognitive Characteristics of Chinese Post-90s College Students
This article is based on Hofstede’s cultural theory,taking the post-90s college students as the research object,and through a small-scale survey method,uses the cultural conflicts of the post-90s college students’cognition of“frugality”and“consumption”to explore the characteristics of their consumption outlook.The consumption behavior of post-90s college students presents a diversified structure,lacks planning,and has short-term orientation tendencies such as light luxury and impulsive consumption.At the same time,it displays an obvious living within its means and a wait-and-see attitude towards advanced consumption,focusing on the long-term orientation of its own investment in the future.The Confucian cultural characteristics of the contradictory but complementary consumption outlook of college students born in the 1990s provide Hofstede with a new perspective beyond the long-term and short-term dualistic orientation.
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