为使产品包装设计的功能表达更加清晰化，符合消费者的购买需求。以系统设计功能理论为指导，探索产品包装设计的功能要素，建立了新环境、新形势下的产品包装的设计原则。通过对产品包装功能要素的相关概念的分析整理，结合优秀设计案例，从包装物化要素和包装视觉要素两方面论述构建功能要素的相关内容。从包装造型、结构、材料、信息等元素讲解功能要素，使包装以人为中心、促进销售、满足需求。扩展了产品包装的外涵，为其他的产品包装设计提供理论参考。%To make the functional expression of product packaging design more clearly and to meet consumer's needs, directed by function theories of system design, the article explores the function of product packaging design, and new product packaging design principles are established in the new environment and situation. By the analysis of the relevant concept of functional elements, combined with excelent design cases, the article constructs functional elements relates to materialization elements and visual elements of packaging. The explanation of model、structure、material and information etc. makes packaging being people-centered, promotes sale and meets demand. Enlarge the extension of product packaging, it provides theoretical references for other product packaging.
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