This thesis takes Nike sports shoes as an example for case study to divide athletic shoes' design color into four kinds: classics, traditional types, humanistic traditions, chasing popularity and diversified kinds, and concluded that athletic shoes color creativity featured by diversities, inheritance and chances. Color creativity is an important part of sports color design. Good at finding and using the idea of color matching wil make sports shoes endowed with more charm.%本文通过以耐克运动鞋为例进行案例的分析，将运动鞋设计的配色创意分为致敬经典、人文传统、追逐流行、多元跨界四种类型，从而得出运动鞋配色创意具有多样性、沿袭性、偶然性的特点。配色创意是运动鞋配色设计的重要环节，善于寻找并利用配色创意可以使运动鞋焕发出更多的魅力。
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