This paper discussed the characteristics and differences between male and female skin of different parts in different ages. Based on the analysis of different types of male skin, feature targeted skin care for male was suggested. The physical, psychological and behavioral characteristics of Chinese male cosmetic consumers were investigated. According to the recent changes of the male cosmetic market in China, the author explored current problems and analyzed the reasons for their existence.%从不同皮肤部位及不同年龄阶段论述了男性与女性皮肤的差异及特点,通过分析不同类型的男性皮肤进而有针对性地进行护理。论述了中国男士化妆品消费者的生理、心理与行为特征,根据近年来中国男性化妆品市场发生的变化,分析其存在的问题及其原因。
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