文章以黄山风景区为例，使用结构方程模型法、K-Means聚类法与单因素方差法分析了旅游目的地熟悉度维度与程度对游客满意度评价与忠诚度的影响，发现信息熟悉的影响力远大于经历熟悉，而熟悉程度保持在较高水平时游客的满意度评价与忠诚度会更高，即在中国旅游产业发展背景下游客对目的地的熟悉程度还远没有达到“U”形的拐点水平。%The paper,taking Huangshan scenic district as an example,makes an analysis of the impact of destination famil-iarity on tourist satisfaction and loyalty from the perspective of its dimensions and levels. The result shows that tourism destina-tion familiarity includes two main dimensions:informational familiarity and experiential familiarity,and the effects of the for-mer are more important than the latter. At the same time,tourists at a high level familiarity feel more satisfaction and loyalty to tourism destination, which means the familiarity levels on tourism destination have not arrived at the turning point of“U”in China.
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