In this paper, based on the large under the guidance of the concept of data theory, using the customer label and customer related theory, based on the characteristic of electric power enterprises, building the customer label system, for the electric power enterprise customer label dimensions, the customer label content and customer label system construction. At the same time of the electric power enterprise customer label system researches in management and using, Combined with the electricity recovery problem is verified, from the perspective of practice expounds the electric power enterprise customer label system to build and use.%本文在基于大数据挖掘理论的指导下，运用客户标签及客户画像相关理论，依据电力企业的特征性，进行客户标签体系构建，对电力企业的客户标签维度、客户标签内容及客户标签体系构建进行论证。同时对电力企业的客户标签体系管理与运用进行深入剖析，结合电费回收难题进行了验证，从实践角度阐述电力企业客户标签体系构建与运用。
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