新媒体的出现和广泛运用，对于当下的科普工作有着积极作用。如何让新媒体与科技报二者有效地融合发展，切实增强科技报刊科普宣传工作的生机与活力，是当前科技报从业者值得深思的课题。从新媒体的定义及特点出发，围绕如何在科普宣传工作中发挥好新媒体的作用进行分析。结合《河南科技报》和部分科普宣传工作单位在此方面的探索，对科普宣传工作提出展望，旨在为科技报开展科普宣传工作提供一定的参考。%Nowadays,the emergence and extensive use of new media has a positive effect on scientific work. How to effectively promote the development of both new media and STN as well as enhance the vitality and vigor of STN ’ s scientific and technological propaganda work?It is worth pondering by the current practitioners of STN. Starting from the definition and characteristics of the new media,we analyzed the ways of how to well use it in scientific propaganda work. Combining the exploration in this area carried out by STN and some of other scientific propaganda work units,some expectations of scientific propaganda work are put forward,in order to provide a reference for the development of STN.
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