组建医院集团，提高医院竞争力，品牌建设自始至终是贯穿医院集团的一项灵魂工程，是促进医院集团联动发展的重要抓手。通过分析制约集团内医院品牌建设的因素，探讨强化医院品牌建设与拓展的方法和途径，树立良好的医院形象，保证医院集团的健康发展。%Set up hospital group, improve the competitiveness of the hospital, brand construction is a soul project of hospital group from beginning to end.It is also an important means to promote joint development of hospi-tal group.Through the analysis of restrictive factors of hospital brand building within the group, the author dis-cussed the methods and approaches to strengthening hospital brand building and development, so as to set up the good hospital image, and ensure the healthy development of hospital group.
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