In response to a serious challenge of food safety at home and abroad,China's agricultural logistics must reexamine its distribution channels,look for new profit growth point,and transform from traditional logistics to supply chain logistics.The effectiveness of innovation in agricultural logistics organizational model is directly related to the increase of rural income and to the realization of goals of new rural construction.Therefore,research on logistics of agricultural products using ECR-based management concept will not only be the effective means of accelerating the construction of urban-rural integration,but also good for food safety,so as to speed up the modernization process of China.%为应对国内外食品安全的严峻挑战,中国农产品物流必须重新审视其流通渠道,寻找新的利润增长点,实现由传统物流到供应链物流的重要转变.农产品物流组织模式创新的成效直接关系到农民收入的增加和新农村建设的宏伟目标能否实现,因此,基于有效客户反应(ECR)管理理念来研究农产品物流,不仅是加速城乡一体化建设的有效手段,而且有利于保障食品安全,从而加速中国物流现代化进程.
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