山东省寿光市的无公害蔬菜生产,要求农民使用低毒、低残留农药.该研究以寿光市田苑果菜有限公司农户使用农药的行为为例,来分析影响农民使用农药行为的因素.研究发现,农民使用农药行为的转变,不是某种单一因素作用的结果,而是政府、企业、蔬菜质量安全回溯制度、媒体宣传等多种因素综合作用的结果.对影响农民使用农药行为因素的阐明,对于其他地方的农业产业化、农业生产的无公害化具有重要的借鉴意义.%To produce non-environmental pollution vegetable in Shouguang, farmers should use low toxicity, low residual pesticide. Taking farmers' behavior of using pesticides in Shouguang TY Fruit Vegetable Production Co., Ltd. For example, the factors influencing fanners' behavior of using pesticides was analyzed. It was fould that which changed farmers' behavior of using pesticides were multiple factors instead of single factor, including government, corporation, back system of vegetables' quality and safety, together with media. The illustration of factors influencing farmers' behavior of using pesticides could provide important reference to agricultural industrialization and pollution-free agricultural production in other places.
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