采用文献资料法、逻辑分析法等研究方法，对大别山试验区体育赛事品牌的开发现状进行研究，深入分析大别山试验区体育赛事品牌的开发现状，并根据大别山试验区体育赛事品牌开发的优势，提出本土赛事影响力小，品牌赛事开发少等问题，并提出注重体育赛事品牌的引进与开发；组建专业化的赛事运作团队，培养专门的赛事管理人才等建议，以期为促进大别山体育赛事品牌可持续发展提供有益参考。%This paper uses the methods of documentary,logic analysis,to research the Dabie mountain area's sports brand development present situation, deeply analyze of Dabie mountain area sports brand development present situation, and according to the advantage of the Dabie mountain area sports brand development, the paper puts forward the local small influence,brand development problems such as less, and pays attention to the introduction and development of the sports brand; A professional operation team, training special event management talent and so on, in order to promote sustainable development of the Dabie mountain sports brand and provide some useful reference.
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