目的：对农村大众“体育锻炼意识缺乏”的实质进行分析，为促进农村体育发展的相关措施提供理论依据。通过文献资料、参与观察等研究方法对农村大众体育锻炼意识缺乏的实质进行深入探讨。结论：意识缺乏是农村大众体育锻炼参与不足的表象，不同年龄群体的体育认识错误是体育意识缺乏的实质：青少年群体———体育无吸引力、无作用化，中青年群体———体育理解谬化以及老年群体———体育“无知”化。建议从进一步改善农村体育场地设施、加强乡镇学校体育建设、利用媒介有效宣传体育健康基本知识和加强农村体育文化建设四个方面助力农村大众体育锻炼参与。%Objective:This paper analyze the essence of lack of consciousness of physical exercise in the rural areas, and provide theoretical basis for the development of rural sports related measures. According to the literature,participation observation and other research methods to discuss the essence of lack of rural public awareness in-depth.Conclusion:the essence of lack of the sports awareness is sports cognition mistakes in different age groups:adolescents- physical attraction ,sports is not attractive; young and middle age groups -understanding of sports and the old people-the ignorance of sports. The suggestions from four aspects to help rural public participate in physical exercise:improving the rural sports facilities , strengthen the construction of school sports, utilizing the effective media on promote physical health and strengthen the construction of rural sports culture.
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