This article uses the data of literature and logical analysis to current globalization horizon from a macro and micro level analysis Chinese beach volleyball project development present situation, identify some problems in Chinese beach volleyball projects. Based on this, it puts forward to establish and perfect relevant laws and regulations, improve the level of beach volleyball club management, completes the beach volleyball project brand construction and marketing,to establish and perfect the system of professional beach volleyball in our country,pay attention to the propaganda of network media use and so on.%采用资料文献、逻辑分析等方法，以全球化视域从宏观现状和微观层面剖析中国沙滩排球项目的发展现状，分析中国沙滩排球项目存在的主要问题，提出建立健全相关法律法规、提高沙滩排球俱乐部的经营管理水平、做好沙滩排球项目的品牌建设和市场营销、建立和完善我国职业沙滩排球的赛制、注重网络媒体的宣传利用等对策
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