艺术创意和科技创新是驱动我国经济转型的双轮。企业艺术创意的现实意义就在于把艺术创意拓展到我国企业的战略层面，为我国经济转型、企业结构调整和消费结构升级服务。企业艺术创意既有自身的“生态价值”，即自己的话语体系，但也必须以技术作为支撑。技术是企业发挥艺术创意价值的基础和前提。艺术创意的价值体系包括价值的创造与开发、价值的捕捉与挖掘、价值的实现与最大化。%Artistic creativity and technique innovation are the two kinds of impetuses for Chinese economy transition. Once artistic creativity of enterprise become to be an important item in business strategy in China, it would make an obvious impact on Chinese domestic economy transition, restructuring of enterprise and upgrading of consumption structure. Artistic creativity of enterprise has its own value system, however, it is necessary to take technology as its support. Advanced technology is necessary for the value of artistic creativity. The value system of artistic creativity is realized by three steps: (1) creation and development, (2) exploration and deepening, (3) realization and maximizing.
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