The paper analyzes actions of online store real-name system on E-commerce from multiple angles in the background of Interim Measures for Online Commodity Trading and Relevant Service Behavior Management published by State Administration for In-dustry and Commerce in June 2010. The paper emphatically analyzes advantageous (such as improving E-commerce transaction envi-ronment) and disadvantageous actions of real-name system on E-commerce, and obstacles in implementation. It elaborates real-name system’s practice in E-commerce, and puts forward related suggestions.%以2010年6月国家工商总局公布《网络商品交易及有关服务行为管理暂行办法》为背景，多角度分析网店实名制对电子商务的作用。重点分析了实名制对电子商务的有利作用（如促进电子商务交易环境改善）、不利影响以及在电子商务中实施障碍。论述了实名制在电子商务中的实践，并提出了相关建议。
展开▼
