Tourism has economic and social functions,low consumption of resources, driving coefficient is large,more chances of employment and comprehensive benefit of good. Red tourism is a new form of the tourism,to promote tourism economic development on the very important role. This paper,to the red tourism development of Xuzhou with its strengths,weakness,opportunities and challenges by using the SWOTanalysis method are analyzed in detail,and for the further development of Xuzhou red tourism put forward the corresponding countermeasures.%旅游业具有经济和社会功能，资源消耗低，带动系数大，就业机会多，综合效益好。红色旅游是一种新型的旅游形式．对促进旅游地经济发展起了十分重要的作用。本文利用SWOT分析方法对徐州红色旅游发展的优势、劣势、机遇和挑战进行了详细分析，并对徐州红色旅游的进一步发展提出了相应的对策。
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