Based on the analysis of the development status of Citri exocarpium Rubrum industry in Guangxi,this paper found that the development of C.exocarpium Rubrum industry was characterized by low social acceptance,extensive management,insufficient investment in science and technology,weak industrial base and weak brand awareness.In view of the status and problems of development,this paper proposed countermeasures from the aspects of strengthening the study on the suitability of producing areas,improving the management level,increasing investment in science and technology,enhancing brand awareness and developing economy under the forest,so as to provide references for the sustainable development of C.exocarpium Rubrum of Guangxi for China.%通过对广西橘红产业发展现状的分析,发现广西橘红产业发展存在产品社会认可程度低、粗放式管理、科技投入不足、产业基础薄弱以及企业品牌意识薄弱等问题.针对发展现状和问题,从加强产地适宜性研究、提升管理水平、加大科技投入、增强品牌意识、发展林下经济等方面提出解决对策,为广西橘红在国内的可持续发展提供参考.
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