分析了农村文化产业的商业模式,提出创新农村文化产业商业模式的策略:以文化创意为核心进行资源开发;利用独特资源打造价值链;采取品牌先行方法创新商业模式;融合新技术与新产品创新产业商业模式;利用资本运作增强营销传播.%The business model of rural culture industry was analyzed, some advices for the innovation were put forward: developing resource with culture innovation as the core; building value chain by using specific resource; innovating business model by using brand preceding method; fusing new technology and new product; strengthening marketing broadcasting by using capital operation.
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