基于SWOT矩阵客观分析了宁夏枸杞产业面临的外部机遇和威胁、内部优势和劣势,在此基础上,将枸杞产业发展所面临的外部机遇、威胁与内部优势、劣势分别进行匹配得SWOT矩阵,重点论述了SO、WO、ST、WT不同组合下对应的产业发展策略,指出SO组合下应大力发展绿色枸杞食品,扩大产业规模,实现生态化发展；把握机遇、做大做强国内外两个市场；WO组合下应规范产业运营过程、把握绿色食品需求潜力巨大的市场机遇;加大人才投入、稳步拓展枸杞市场；ST策略下应规范竞争秩序、以质量赢得市场；提升产业标准档次,拓展国际市场；WT策略下应维护形象,调整运营模式;优化产业资源配置、改进出口策略.%The external opportunities and threats, interior advantages and disadvantages of the wolfbeny industry in Ningxia were objectively analyzed based on the SWOT matrix analysis and then matched together to get a SWOT matrix. The corresponding industry development strategies were elaborated under the different combinations of SO, WO, ST and WT. Under the SO portfolio, it was pointed out that we should develop green wolfberry food, expand the scale of industry, and realize ecological development; grasp the opportunity, and be stronger in both domestic and overseas market; under the WO portfolio, we should make industry operation process normalized, grasp the potential market opportunity of the green food demand, enhance the talent investment, and steadily expand wolfberry market; under the ST strategy, we should make competition order normalized , win market with qualityg promote industrial standard grade, develop international market; under WT strategy, we should maintain image, adjust-operation mode; optimize the allocation of resources, and improve industrial export strategy.
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