问卷设计的质量直接影响到问卷的数据搜集和结果分析.结合江苏省公众气象服务效益调查问卷设计,提出控制问卷设计质量,要从前期的准备工作、遵循设计的原则、技巧和后期的问卷检测3个环节着手.重点阐述设计江苏省公众气象服务效益调查问卷时遵循的原则和技巧,表明问卷设计时如果能保持中立的立场,考虑到被调查者情况,表达尽量口语化,设计注意人性化,设计少而精的开放式问题、把握问卷的度,基本可以确保调查数据的真实、准确,保证调查问卷的质量.%The quality of questionnaire design had a direct influence on the data compilation and results analysis of questionnaire. Combining with the questionnaire design of public meteorological service benefit in Jiangsu Province, the control of questionnaire design quality was put forward, namely, we should develop from three aspects: first, preliminary preparation work, second, following the design rules and skills,third, final questionnaire detection. The rules and skills what should be followed at the time of designing the questionnaire of public meteorological service benefit in Jiangsu Province were elaborated mainly. It indicated that if we want to keep a position of neutrality at the time of questionnaire design, the situation of respondents, colloquial expressions, humanity design, designing few but best open questions, mastering the measure of questionnaire should be considered, thus, the reality and accuracy of investigated data can be ensured basically, finally, the quality of questionnaire was ensured.
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