旅游项目是旅游业发展的核心.国内时旅游项目规划过程的研究包括前期的策划和后期的规划,且侧重前者;国外则没有严格的策划与规划之分,但规划内容中也都包含了策划研究.旅游项目策划的基本理论为旅游心理学、可拓策划学、价值工程学、循环经济理论、体验经济理论等;方法有比较法、逆向思维法、调查研究法等.规划的方法有公众参与法、SWOT分析法、情景规划法、外部因素分析法、地理信息系统法、可持续法等.综述表明,旅游项目作用已得到共识,规划研究也越来越受到重视.区别在于国外旅游项目规划方法更注重公众参与、可持续,并注重将这些方法落实到具体实践上;而国内目前还停留在理论认识上,还处于实践的初步实行阶段.%Tourism project is important to the development of the tourism industry. In China, study of the procedure of the planning of a tourism project includes tourism plotting and tourism planning, and focuses on the tourism plotting. Although there is no strict difference between tourism plotting and tourism planning in oversea, it has the main contents of the tourism plotting. The fundamental theories of tourism project planning are the tourism psychology, extension strategy-tactics-planning, value engineering, circulation economy, experience economy theory and etc. The methods of tourism plotting include comparative method, backward thinking method, survey research and etc. The methods of the planning are ,the public participation,analysis of the SWOT,tourism situational planning,analysis of the extemal factors ,geographical information system and the sustainable development. It is known that the tourism project is very useful and put emphasis on it. The difference is that the method of the tourism project planning overseas is more specific, and lays more emphasis on public participation and sustainability.However,the research of the tourism project planning is on the stage of theory exploration and preliminary application in China.
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