综合渭南市的旅游形象现状、旅游资源禀赋和城市形象竞争力分析,初步提出了新时期旅游形象新定位,并提出了渭南市旅游形象开发对策.%The actual state of tourism image, the abundant resources of tourism and the competitive strength analysis of the city image were summarized in this paper. The positioning of tourism image of Weinan City in the new period was preliminarily proposed. Tourism image development countermeasures of Weinan City were put forward.
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