The brand construction of agricultural products is the only way to achieve agricultural transformation, also it is the fundamental guarantee for the promotion of peasant income and the safety of agricultural products. At present, the brand construction of agricultural products showed a clear trend. But there are many defects, such as: operating a small scale, weak competitiveness of products, products with low-level, product quality standards are not perfect, poor specialized capability and so on. Therefore,carrying out large-scale, standardization, specialization of production and management are three core ideas of organic contact for bigger and stronger agricultural brand construction.%阐述农产品品牌化是实现农业转型的必由之路,是实现农民增收和农产品安全的根本保证.目前农产品品牌化趋势明显,但存在规模小、竞争力弱、层次低、质量标准不健全、专业化能力差等缺陷.因此,开展规模化、标准化、专业化的生产与经营,是做大做强农产品品牌的3个有机联系的核心思路.
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