为研究文化创意产业提升传统产业的机理，运用价值链理论，对西安市三桥老街、“大华·1935”、书院门仿古街3个典型案例进行分析，认为发展文化创意产业能够突破传统产业文化元素设计、传统产品形态、产业形态、传播与流通形态和消费形态，在产业链的各个环节实现对传统产业升级改造。研究结果表明，要实现文化创意产业对传统产业的成功改造升级，应重视传统产业中文化元素创意与商业品牌的打造，科技创新推动文化创意产业对传统产业的融合，借力新媒体促进传统产业营销的推广等。%Using the theory of value chain,this paper analyzed the mechanism of cultural and cre-ative industry upgrading traditional industries on three typical cases of Xi’an such as the old commercial streets of SanBridge,industrial sites of“Dahua in 1935”and historic districts in School Door.It pro-posed that the cultural and creative industry development can realize the upgrade and transformation of traditional industries in all aspects of industry chain by breaking through the cultural elements design in traditional industries,the form of traditional products,the industrial structure,the transmission and cir-culation forms and consumption patterns.The research results show that to achieve the successful trans-formation and upgrading of traditional industries to cultural and creative industries,the producer should pay attention to the cultural elements creativity and commercial brand building in the traditional indus-tries,accelerating the fusion of cultural and creative industries with traditional industries through technol-ogy innovation,and utilizing new media for marketing promotion of traditional industries.
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