Through case analysis,this paper demonstrated such problems as how Hollywood uses Chiese cultural elements properly and how Chinese culture is transmitted overseas with the help of Holly-wood movies.The results show that Hollywood movies should recognize the differences and diversity of culture,and respect and describe these differences from the perspective of a rational observer.Chinese movies should build cultural confidence to re-examine the basic idea of movie,use the industrial opera-tion pattern of Hollywood movies to discover Chinese unique cultural resources and advantages based on Chinese reality and national emotions,and properly guide the production and transmission of domestic and foreign movies with Chinese cultural values to realize the construction and transmission of good image of China.%为了实现好莱坞电影恰当运用中国元素以及中国文化借助于好莱坞电影得到广泛的海外传播问题,通过案例进行论证。研究认为,好莱坞电影要肯定文化的差异性与多样性,需要观察者站在理性的立场去尊重、描述差异;中国电影要建立文化自信,重新审视电影的基本理念,借鉴好莱坞电影工业的运作模式,立足本土现实和民族情感,发掘自身独特的文化资源和优势,对制作和传播具有中国文化价值观的国内外电影进行积极正面引导,实现中国形象的良好建构与正面传播。
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