In molding regional identity, mass media play an important role. From the view of estimation in media, media con-vergence and propaganda, the paper analyzes function of mass media in molding regional identity of the Pan-Yangtse River. As a result, it can supply a new view for the study of regional identity.%在区域认同的构建中，大众传媒发挥着重要的作用。本文从媒介评价、媒介融合和媒介宣传等角度入手，对大众传媒在泛长三角地区区域认同塑造中的作用进行了分析，以期为区域认同提供新的研究视角。
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