语法隐喻在语言的使用和交际过程中是十分普遍的语言现象。以概念隐喻、人际隐喻和情态隐喻为认知理据,结合广告语篇,从认知的视角来分析广告语篇中的英语投射。不仅有助于解读丰富的广告话语内涵,也反映了人类认知世界的发展。%Grammatical metaphor is a very common language phenomenon in the use of language and communication process. The paper, combining with cognitive motivation analyzes the English project in the advertisement discourse from cognitive perspective, basing on the conceptual metaphor;, interpersonal metaphor and modal metaphor . Not only it is helpful in understanding the rich connotation of advertising words, but it also reflects the development of human cognition.
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