Through the analysis on the well - known public service advertusements of the recent years, this paper dis- cusses the necessity of the feeling presentation of public service advertisements, the carriers and skills of emotional expres- sion, and reveals the importance of public service advertisements.%＂感人心者,莫先乎情＂,情感成为传播公益观念、沟通各种人群的最好的途径。本文通过近年来公益广告中的经典案例,分析了公益广告中情感表现的必要性,情感表现的载体及表现手法,揭示了公益广告中情感的重要作用。
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