By the methods of literature study, questionnaire survey and mathematical statistics, this paper makes research into the sports consumption status of vocational college students in Shaanxi Province, finds that the students have displayed their belongingness and personalization in requirement and behavior and their psychology of realistic, inexpensive, convenient,up- to- date, pretty and well- known. Physical culture workers should guide students in accordance with their aptitude and lead them to form correct ports consumption psychology and good consumption habit.%本文通过文献资料法、问卷调查法和数理统计法，对陕西省高职生的体育消费状况进行了研究，发现高职生体育消费心理表现出“需求与行为的从众性和个性化并存”及“求实、求廉、求便与求新、求美、求名心理并存”。针对高职生体育消费心理特征，体育工作者应因材施教，正确引导高职生的体育消费意识，培养高职生良好的体育消费习惯。
展开▼
