Due to the profound historical origin,the special objective surroundings,the knowledge limits of the audience and the special publicity effectiveness,slogans became an important publicity media of the CPC in the soviet area period. The publicity via slogans played an important role in the early period of popularizing Marx-ism. The publicity via slogans in the soviet area is the earliest exploration in and an effective way of realization for the popularization of Marxism,playing an active function of publicity and agitation for constructing and con-solidating the revolutionary bases. These successful experiences in communication are worthy of learning and u-sing for reference during our promoting the popularization of Marxism in contemporary China.%深厚的历史根源、特殊的客观环境、受众的知识水平限制以及标语的特殊传播效果，使标语成为中国共产党在苏区时期的重要宣传媒介。标语宣传在早期推动马克思主义大众化过程中扮演了重要的角色。苏区标语宣传，是马克思主义大众化的最早探索和有效实现形式，为建设和巩固革命根据地发挥了积极的作用。苏区标语宣传的成功经验值得我们在推动当代中国马克思主义大众化过程中学习与借鉴。
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