According to the characteristic demnu of Web information distribution, information content and structure arrangement are the two aspects of complete information structure based on Web information distribution. The paper discusses the market' s fixed position principle, the content types and the complete information structure of Web information distribution.%按照Web信息发布的特征要求，信息内容与结构的安排是Web信息发布的安全信息结构构建的两大方面。文章探讨了Web信息发布的市场定位准则、内容种类以及Web信息发布的完全信息结构。
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