This paper expounds the new situation of the work of ideological and political education in colleges and u-niversities under the new media background,analyzes the opportunities and challenges of the education,and probes into the innovative measures of the work such as innovating the teaching concepts and contents,optimizing the new media environment and innovating the working and guarantee mechanisms.%阐述新媒体环境下高校思想政治教育工作的现状，分析高校思想政治教育遇到的机遇和挑战，探讨高校思想政治教育工作的创新举措，提出要创新教学观念、创新教学内容、优化新媒体环境、创新工作机制和保障机制。
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