Based on the analysis of the importance of power marketing, this essay analyzes current problems in it as well as presenting relevant strategies for improvement in the aspects of concept, service, product strategy, electric charge recycling and price strategy.%在分析电力营销重要性的基础上，剖析目前电力营销管理中存在的诸多问题，并从观念、服务、产品策略、电费回收、价格策略等方面，提出相应的改进策略。
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