当前，传媒产权制度的改革是我国传媒业体制创新的关键突破口。本文以系统经济学及其产权理论为主要理论工具，以系统化的视角全面地剖析了当前我国传媒产权制度的现状及存在的问题，并提出了我国传媒产权制度变革的思路：即构建多层次的传媒产权结构、促进不同层次传媒产权之间的资源位流动，以及发挥传媒主体自组织制度变迁和政府层级型制度变迁的共同作用，推进我国传媒产权制度变革的进程。%At present,institutional reform of media property-right is the key breakthrough point of institu-tional innovation of China's media industry. With system economics and its property right theory as the main theory tool,this thesis conducts comprehensive,objective and vivid analysis of the current condition and problems for China's media property right institution from a systematic perspective,and puts forward the ideas for institutional reform of media property right:1 . Establish multi -level media property right structure;2 . Promote flow of resource -niche between media property right at different levels to realize maximum efficiency of media resource allocation;3 . Give into play common roles of evolution of self-or-ganizing institutions of media subjects and evolution of hierarchical institution of the government so as to promote the process of institutional reform of China's media property right.
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