In this paper,market management,marketing,as well as sociology and other related theories,using questionnaires,literature,expert advice and statistics,and other research methods,the city of Jinan on high,medium and low-end consumer groups,health club and the impact of the behavior characteristics of the factors Research and development of the club＇s marketing strategy and put forward the rationalization of the proposed adjustments.%应用市场管理学、营销学以及社会学等相关理论,采用问卷调查、文献资料、专家咨询和数理统计等研究方法,对济南市高、中、低档健身俱乐部消费群体的行为特征及影响因素进行了研究,并对俱乐部营销策略的制定和调整提出了合理化建议.
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