为提高种稻大户环境友好型技术采用率，在对苏南395户种稻大户进行实地调查的基础上，运用二元Probit模型实证分析种稻大户资源禀赋对其环境友好型技术采用行为的影响。结果表明，种稻大户资源禀赋影响其环境友好型技术采用行为。在反映人力资本资源的变量中，户主年龄显著负向影响其环境友好型技术采用行为；在反映社会经济资源的变量中，是否参加农民专业合作社、家庭农业总收入、家庭年收入和非农收入比例对其采用环境友好型技术有显著影响，是否参加农民专业合作社、家庭农业总收入、家庭年收入的影响方向为正向，非农收入比例的影响方向为负向；在反映信息资源的变量中，技术信息获取渠道种类对其环境友好型技术采用行为有显著的正向影响。在此基础上，提出将户主年轻的种稻大户作为环境友好型技术的先行推广目标，促进种稻大户积极参与农民专业合作社，增加种稻大户的家庭农业总收入，拓宽和丰富种稻大户农业技术信息获取渠道等政策建议。%To encourage scaled rice farms to adopt environment⁃friendly technology,influences of natural endowment in re⁃sources of scaled rice farms on their environment⁃friendly technology adoption behavior were empirically analyzed using the bivariate Probit model on the basis of the field investigation of 395 scaled rice farms in South Jiangsu. Results show that the endowment did influence the farms′ behavior in adopting environment⁃friendly technology. Among the variables reflecting human and capital resource, age of a farmer was a factor that negatively affected his/her behavior. Among the variables re⁃flecting social and economic resource, whether or not having joined in a farmers′professional cooperative, total agricultural income of a household, annual household income and proportion of non⁃agricultural income were all factors that might in⁃fluence the behavior of a household. The influences of the first three factors were often positive, while that of the last was negative. And among the variables reflecting information resources, acquisition channel and type of technical information is a positive factor. Based on all these findings, it is recommended to set young farmers as target for extrapolation of environ⁃ment⁃friendly technology, encourage them to take an active part in farmers′professional cooperatives, increase their agri⁃cultural income and broadening and enriching their access to information of agricultural technology.
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