As China is facing the timber supply crisis ,the article proposes the fundamental problems of the crisis ,including the backward production technology ,inadequate management level ,deficient business model , and imperfect after-sales service ,etc .Therefore ,the main solution for these problems is to establish timber standardization and branding systems .Based on the detailed data in recent years ,the author conducts a com‐prehensive analysis of the causes of timber supply crisis and points out that the only solution for the new timber supply and demand contradiction is timber industry's standardization and branding .Through the de‐scription of the role and significance of timber standardization and branding ,the article provides important references for the timber industry to achieve the transformation and upgrading .%针对当前我国面临的木材供应危机，指出了其根本问题在于生产技术落后，管理水平不足，经营模式不完善，缺乏完整的售后服务，解决的主要方法是木材标准化与品牌化体系的建立。以近几年的详实数据为依据，全面分析了我国木材供应产生危机的原因，并且提出了解决新形势的木材供应与需求矛盾方式是木材行业的标准化和品牌化，阐述了木材标准化和品牌化作用与意义，以期为木材行业实现转型升级提供重要的参考。
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