The organic integration of tourism and cultural industry has become a major achievement of the common development of China′s cultural and tourism field in recent ten years .By 2020 ,the cultural industry will become the pillar industry of national economy of China .Nanchang of Jiangxi Province is the cradle of the Chinese revolution with rich cultural resources ,which has the conditions of developing cultural and creative industry .This article proposes the coping strategies ofstrengthening tourism integration with other creative industry , carrying out sustainable development and brand strategy of culture resources and enhancing the tourism culture and creative management personnel training on the basis of local policy support .%指出了旅游业与文化产业的有机融合成为近10年来我国文化领域和旅游领域共同发展的重大成果，到2020年，文化产业将成为国民经济支柱性产业。江西南昌是中国革命的发祥地，文化资源丰富，具备发展文化创意产业的条件。提出了应对的策略为：依托地方政策，加强旅游业与其他创意产业的融合，走文化资源的持续开发与品牌策略，加强旅游文化创意经营人员培育。
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