运用SCP范式对广西牡蛎产业进行调查分析，发现其存在集中度较低、产品差异化较小及进出壁垒较大等市场结构问题，定价和广告行为单一、自主创新及技术投入缺乏、兼并重组行为有待优化等市场行为问题，以及资源配置效率及规模结构效率不佳等市场绩效问题。要实现广西牡蛎产业持续健康发展，需要推动产业化经营以改善市场结构、改进产业管理以规范市场行为以及加强产业扶持以提高市场绩效。%Based on the SCP paradigm, Having investigated the oyster industry of the coastal region in Guangxim, such problems are found as low concentration, little product differentiation and relatively larger entry and exit barriers in market structure; single pricing and advertising behavior, lack of independent innovation and technology and imperfect mergers and reorganization in market behavior;poor efficiency of resource allocation and scale structure in market performance. In order to guarantee sustainable and healthy development of the industry, oyster industry of Guangxi ought to improve its market structure by promoting industrialization management, regulate market behavior by reinforcing industry management, and raise market performance by strengthening industrial support.
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